About Us

Born out of crisis.

Built for stability.

During the 2007–2008 financial crash, medical practices were collapsing.
Medicare stopped paying.
Cash flow froze.
Small offices were closing their doors — fast.

We stepped in to help these businesses stay open, and something became very clear:

The crisis wasn't only financial.

The crisis was internal.

We stepped in to help these businesses stay open, and something became very clear:

• No onboarding

• No training

• No consistent processes

• No accountability

• Turnover everywhere

• Everything lived in the owner’s head

• Systems barely being used

• Zero documentation

• Total dependency on one or two people

No onboarding
No training
No consistent processes
No accountability
Turnover everywhere
Systems barely being used
Zero documentation
Total dependency on one or two people

Businesses weren’t failing because owners lacked passion.


They were failing because
nothing was built to run without them.

That realization became

The foundation of Personnel Matters.

Why Our Name Matters

Personnel Matters has two meanings:

01

Your people matter

They're the heart of your operation.

02

Every business has personnel matters

The issues, processes, workflows, and systems that affect your ability to grow and operate smoothly.

We help you strengthen both.

Who We Are

We are a woman-owned, nationwide business stabilization partner

Lorianne Isaacson

With more than 20 years of deep experience in:

Onboarding and HR Essentials

Operations

Systems Integration

EMR/CRM Optimization

Culture Building

Small-Business Stability

We don’t hand you a list of recommendations.

We roll up our sleeves and do the work with you:

  • building your processes

  • optimizing your technologies

  • documenting everything

  • training your team

  • aligning your culture

  • stabilizing the business from the inside out

Warm. Human. Practical. Implementation-focused.

What We Believe

Stability and Clarity
Structure
Trained Staff
Full Use of the Systems They Pay For
Predictable Workflows
Less Turnover
Less Stress
More Freedom

We believe a business should support your life — not take it over.

Our Mission

To help small businesses run smoothly by strengthening the people, processes, and operating systems that hold everything together — so owners can finally experience true personal freedom.

Personnel Matters

You don’t have to keep doing everything yourself.

We’re here to help you build a business that feels lighter, calmer, and more dependable.

Personnel Matters Logo

Personnel do matter. Your people are your company’s engine,

culture, stability, and future.

​Reach out to us at (813) 803-0872 or by email at [email protected]

Personnel do matter. Your people are your company’s engine, culture, stability, and future.

  • Services

  • Process Documentation & Job Manuals

  • HR Essentials & Structure

  • Owner Freedom Systems

  • Culture & Team Alignment

  • Onboarding & Training Systems

  • EMR/CRM Optimization & Automations

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